Privacy policy
Last updated: 13 September 2026
This Privacy Policy explains how Patches.co.uk collects, uses and protects your personal information when you visit our website, place an order, contact us or otherwise use our services.
Patches.co.uk is operated by ELLU Ltd trading as Patches.co.uk.
ELLU Ltd is responsible for the personal information processed through Patches.co.uk.
Information We Collect
When you visit Patches.co.uk, place an order, create an account, contact us or otherwise interact with our website, we may collect personal information including:
Your name, billing address, delivery address, email address, telephone number, order details, payment-related information, account information and correspondence with us.
We may also collect technical information about how you use our website, such as your IP address, browser type, device information, pages viewed and interactions with the website.
How We Use Your Information
We may use your personal information to:
Process and fulfil your orders.
Arrange delivery and provide order updates.
Process returns, refunds and exchanges.
Communicate with you about your order or enquiries.
Provide customer service.
Maintain and improve our website and services.
Prevent fraud, misuse and other unlawful activity.
Comply with our legal, tax and accounting obligations.
Send marketing communications where you have consented to receive them or where otherwise permitted by law.
We will only use personal information where we have a lawful basis for doing so.
Legal Bases for Processing
Depending on the circumstances, we may process your personal information because:
It is necessary to perform a contract with you, such as processing and delivering your order.
It is necessary to comply with a legal obligation.
It is necessary for our legitimate interests or those of a third party, provided those interests are not overridden by your rights and interests.
You have given us consent, where consent is required.
Payments
Payments made through Patches.co.uk are processed using the payment methods and payment providers available at checkout.
We do not normally receive or store your complete payment card details. Payment providers process payment information in accordance with their own privacy and security practices.
Shopify
Our online store is hosted by Shopify.
Shopify provides the ecommerce platform that enables us to sell our products and services to you.
As part of providing these services, Shopify may process personal information relating to visitors and customers of our store.
Shopify's handling of personal information is also governed by its own privacy practices.
Delivery Providers
Where necessary to fulfil your order, we may provide relevant information such as your name, delivery address and contact details to postal, courier or fulfilment providers.
We only provide the information reasonably necessary to deliver your order and provide the relevant service.
Service Providers
We may use trusted third-party providers to help operate our business and website.
These may include payment processors, delivery companies, ecommerce providers, IT and hosting providers, analytics providers, customer-service providers, professional advisers and other businesses that provide services to us.
These organisations may process personal information only where necessary for the relevant service and subject to applicable data-protection requirements.
Cookies and Similar Technologies
Patches.co.uk may use cookies and similar technologies to operate the website, remember preferences, understand how visitors use the website, improve our services and, where applicable and permitted, support advertising and marketing.
Where required by law, we will ask for your consent before using non-essential cookies or similar technologies.
You can manage your cookie choices using the cookie or privacy controls made available on our website and through your browser settings.
Marketing Communications
Where permitted, we may send you information about products, offers or other news relating to Patches.co.uk.
Where consent is required, we will only send such communications if you have given the appropriate consent.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us.
Unsubscribing from marketing communications will not prevent us from sending essential communications relating to an order or other transaction with you.
Sharing Your Personal Information
We do not sell your personal information.
We may share personal information with service providers where necessary to operate our business, fulfil orders, process payments, provide customer support or comply with our legal obligations.
We may also disclose information where required by law, regulation, court order or another lawful request, or where reasonably necessary to establish, exercise or defend legal rights.
International Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take appropriate steps to ensure that the transfer is made in accordance with applicable data-protection law and that appropriate safeguards are used where required.
How Long We Keep Your Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including fulfilling orders, providing customer service and meeting legal, tax, accounting and regulatory requirements.
Different types of information may therefore be retained for different periods.
Keeping Your Information Secure
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
Your Data Protection Rights
Depending on the circumstances, UK data-protection law may give you rights in relation to your personal information.
These may include the right to request access to your personal information, request correction of inaccurate information, request deletion of information, request restriction of processing, object to certain processing and request transfer of information.
Where processing is based on consent, you may also have the right to withdraw your consent.
These rights are subject to applicable legal conditions and exemptions.
To exercise your rights, please contact us using the details below.
Complaints
If you have concerns about how we use your personal information, please contact us first so that we can try to resolve the matter.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's data-protection regulator.
Children's Privacy
Our website and products are not specifically directed at children, and we do not knowingly seek to collect personal information from children except where necessary and lawful.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services, legal obligations or privacy practices.
The latest version will be published on Patches.co.uk with an updated date.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us through the Contact Us page on Patches.co.uk.
ELLU Ltd trading as Patches.co.uk
Cogie Hill Crossing
4 Island Lane
Winmarleigh
Preston
PR3 0LB
United Kingdom
Company Registration Number: 09626651
VAT Registration Number: GB259700684